eTailers Ponder: Why Consumers Don’t Buy Toilet Paper Online
I bought toilet paper from Staples.com once. It was one of those gazillion roll packs. It was reasonably priced, with free shipping. It arrived the next day and went straight on to the garage shelf for...
View ArticleWalmart sending customers to other etailers? It’s not a miracle, it’s Adsense
In the classic Christmas movie Miracle on 34th Street, Macy’s’ Santa Claus is caught sending customers to competitor Gimbels because making a child happy is more important than making a buck. At first,...
View ArticleHoliday 2014: Etailers get real about holiday shipping
It happens every year; online retailers make big promises, consumers buy into it and on December 24th the social media channels are overflowing with ho-ho-holiday complaints. Most retailers mean well...
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